Wednesday, August 08, 2007
The Beckham Effect Continues
Another example of the MLS Beckham Effect in big markets: Washington D.C.
Tune in tomorrow (Thursday) night for the DC United/LA Galaxy game on ESPN2. It should be a feisty match. The Galaxy are struggling to make the playoffs. DC United has been strong all season & is well-positioned for the playoffs. LA really needs 3 points. They left Toronto with 1 point...and thankful for that considering how much Toronto dominated in the first half of that contest. Beckham's doubtful again. But his personage will once again be on the bench. And who knows, maybe since they're playing on a natural pitch this time, he'll get some playing time.
The Washington Post match preview has all the trappings of what the MLS dreams of: big game day traffic tips for fans coming in buses, trains & automobiles, parking tips and, not to mention, a sold out RFK Stadium. This is the Pele effect wrought in the new media age. If ESPN.com gets a significant jump in click-throughs on their MLS Soccer coverage, then that's solid evidence for their programming chiefs. Yes, they've already committed to the Beckham matches. But web traffic definitely is a new factor that must be taken seriously.
Tuesday, August 07, 2007
Thoughts on American Futbol
He outlined his strong disagreement thusly:
1. There ain't no way that 30-45 year old guys like us are going to start watching soccer on a regular basis. That's too much of a stretch for sports fans who already have too much on their plate: American Football, Baseball, Basketball, not to mention X Games,
2. The only way soccer will become popular here is if the young kids today grow up watching it, become very familiar with it and find a few soccer heroes to fawn over. Then maybe it gets acceptance 20 years down the line.
I had a hard time defending my dreams of American Soccer acceptance to Tom over the phone. But it did get me thinking today. Perhaps I should do a better job of articulating my appreciation of the game.
Televised soccer has no commercial interruptions.
I really prefer not being bombarded with commercials every inning, pitching change, series or timeout. Watch a soccer game and lose yourself in two luxurious 45 minute halves. (These days, ESPN2 annoys us with the sports crawler. That's another blog post though! For now, I'm thankful that they throw us the occasional soccer bone.) You really get a sense of pace for the game.
Soccer Has Real Passion, not Artificial Exuberance
Been to an NBA, NFL or MLB game in the past few years? For whatever reason, the presentation of the live game has been maxi-size hyped. Do we really need for each batter to have a theme song? Is it necessary to blow our ears & eyes out with a laser light show and "Girls Girls Girls" blaring at an NBA game in October? As a fan, this is insulting to me. There's no such offensive overhyping in Major League Soccer.
I watched the ESPN2 coverage of last Sunday night's Toronto FC/LA Galaxy game. (Yes, the only reason ESPN2 broadcast this game was because of the presence of David Beckham.) I had no idea how insanely passionate the Toronto FC fans were going to be. It was a really impressive display. And none of it was artificially produced: No dancing girls on the sideline, no dimmed house lights & laser shows & no commercials between plays. It was pure sports passion.
In the movie about the NY Cosmos: Once in a Lifetime: The Extraordinary Story of the NY Cosmos there was a reporter talking about the short American attention span for sports. We expect the commercial after the punt or a stretch in the 7th inning. She explained how soccer is similar to an opera or a play. You get swept up in one act, you break for intermission, then you come back for Act Two. I genuinely find this refreshing in this day and age. I suspect that I'm not alone in that sentiment.
I have a confession to make. I used to loathe soccer. As a kid, I used to play goalie. Our offense was strong & I would get really bored on the other side of the field waiting for the next stampede. I did enjoy going to SMU to watch the Tornado games. I followed Kyle Rote Jr., Kenny Cooper & Mike Renshaw. Later in life, studying in Europe left me far removed from my beloved Cowboys early '90's resurgence. This sapped any enthusiasm I might have had for Real or Atletico de Madrid. I was happy enough going to watch the Super Bowl at 3:30AM in some Spanish pub.
But in 1994 I worked protocol for the World Cup here in Dallas. I went to all the games at the Cotton Bowl. And I followed closely our American squad's tourney. (We beat Colombia!) Watching the 1998 World Cup was also instrumental in stirring the soccer embers. I will never forget the victory over Mexico. What an upset! Then we got our own soccer team again: the Dallas Burn. We went to all of the inaugural season's home games at the Cotton Bowl. (I was a season ticket holder with my buddies Bryan, Brandon & Tim.) We had a blast at those games.
I do hope someday soon we'll be listening to local sports reporters covering FC Dallas scuttlebutt. We have a playoff contending, division leading team this season. The league has the highest profile soccer star in the world now. (Hopefully the Galaxy make the playoffs so we can see him some!) Most clubs have plans for or already have shiny new soccer-specific stadiums with great site lines. It's a matter of time before we're all enjoying the beautiful game again: this time for keeps.
Monday, January 15, 2007
On Becks, the MLS & Soccer in America
Soccer stateside now has a much better chance of making SportsCenter highlights because of David Beckham and the LA Galaxy. This past week The Ticket 1310AM spent an entire segment talking about it. Never mind that the Morning Musers don't think Soccer has a snowball's chance of making it here with or without David Beckham - the point is that they discussed soccer for an entire segment during the NFL playoff season - they hadn't spoken of soccer since last summer's World Cup. ESPN's "Pardon the Interruption" discussed soccer for an entire segment last week as well (also dissing its chances, but nevertheless spending airtime on the sport.)
That is all it will take to get the sport up an eschelon in America. If the NHL in the 90's was able to get folks excited about a bunch of Canucks, Russians & Fins all the way down in Miami, Dallas & Los Angeles, the MLS can get America to embrace pro soccer.
The arguments against Pro Soccer as a popular spectator sport here usually refer to the lack of scoring, "it's boring", the tie-results & the anonymity of its players. Here's Alexi Lalas, GM of the Galaxy speaking to the lack of personality.
ESPNsoccernet: You were always known as a showman, on and off the field. Who in MLS right now brings that type of excitement to the league? Is MLS lacking in that department?
AL: Hell yeah, it's lacking. For the most part, we've created a generation of players who are unwilling or unable to show any personality. At times it's mind-numbing. Somebody do something. Grow some Valderrama hair! Date a supermodel! Clint Dempsey isn't everyone's poster boy just 'cause he scored in the World Cup. He made a rap video and plays with that attitude he's got. It's great. Like it or not, controversy, rumor and speculation are good for the game, and we don't have enough of it. So, like I tell my players: Don't bore me. Have an opinion. Make me and everyone else interested in who you are as a player and person. Make an impression.
Women are paying attention now too. As much gossip press at Posh Spice gets, MLS is bound to sell a thousand more seats because of that alone.
When I was a kid, Dad took me to see Pelé play the Dallas Tornado. I will never forget that. And I still fondly recall our very own local Tornado - Kyle Rote, Jr., Kenny Cooper. Now that we have a fiscally solid soccer league firmly established in the US, it's the perfect time to start this kind of transatlantic player acquisition. It will put butts in seats, sell beer & programs & get the media talking soccer in non-World Cup years.
TV Notes: The NBA has its Inside Stuff show. Major League Baseball has This Week in Baseball. The NFL has for years had the groundbreaking NFL Films. No sport since pro football has gained so much ground because of great camera work & narration. Major League Soccer needs a weekly highlights show along the likes of these. It's possible to watch these kinds of reports online at ESPN.com and elsewhere. But clearly a weekly highlights show showing the best plays & interviewing the personalities would help people engage with the sport. Worldwide coverage could also be included in a segment. Five minutes to go around the world and see highlights from the English Premier League, the German Bundesliga, Spanish, Italian & Latin American leagues provides viewers with a taste of the global magnitude of the game.
One suggestion for Major League Soccer would be to engage the services of Paul Crowder, director of Once In A Lifetime: The Extraordinary Story of the NY Cosmos & editor of Dogtown & Z Boys & Riding Giants. The presentation of the game using slow-motion footage, great music & narration would do wonders for its popularity.
http://www.time.com/time/arts/article/0,8599,1576807,00.html